A new viral marketing xampaign was launched, for the new Gareth Edwards’ Godzilla film, sparking a ton of media gossip. Posts were submitted to the site at first, as if they were true encounters with unknown phenomenon such as “black icebergs” in the ocean and so on. Other posts then came about historic events which lead up to the movie’s monster arrival. Events such as the Atomic Bomb over Hiroshima being one of them, throwing out there the idea that Godzilla is “the son of the Atomic Bomb”.
The site seemed to be leading up to the 2013 San Diego Comic Con, which started yesterday, announcing the arrival of the monster at the event with this post:
“A gigantic atomic creature has attacked San Diego. We repeat, a gigantic atomic creature has attacked San Diego.”
Will this movie live up to all the hype and the reputation that the last film had on the Film Industry? Will it land with a boom? Or will it just look like a terrible remake or an idea that someone got from watching ‘Pacific Rim’. The monster crashing through the bridge in that film and the one in the original Godzilla movie leaves quite an uncanny resemblance. Maybe the ‘Pacific Rim’ creators were going for that effect in the first place. “Let’s make the monster similar to Godzilla!”
So, if you want to check out the Godzilla Encounter site for yourself, click the link below.
Directed by Gareth Edwards.
Co-starring Aaron Taylor-Johnson, Bryan Cranston and Elizabeth Olsen.
Godzilla will open in the US and UK on 16 May 2014.